Annie 50 is a friendship that gave birth to a beautiful project.
Annie 50 is all about retro looks that are actual.
Annie 50 is femininity and coquetry and full-on fashion.
Founded on 14 February 2005, the company has had great success since its beginning. The success of Annie 50 is due to the team work of its owners, Annie Chagnon and Amélie Gingras-Rioux, who each have well-defined tasks: Annie is in charge of production and Amelie is handling marketing and finances.
Over the years, the collections have shown a creative evolution as well as a great maturity.
The style is now well defined:
"We love the 50's and even 60's, especially for feminine clothes, because of the design aesthetics of the time, says Annie. But today, the influence is more subtle. It can be recognized in some dresses that are close to the body, to highlight feminine curves or, on the contrary, in our circular skirts that hide hips, which we do present a version of, every season. "(Excerpt from Eve Dumas article in La Presse).
The creative process is perfectly orchestrated, beginning with 48 intense hours where both the passionate owners isolate themselves to draw. "When we create, we do not think at a particular era, it's an aesthetic that is instinctive, ingrained in us" says Annie Chagnon in the article written by Iris Gagnon-Paradis.
To us, it is clear that their instincts guided them pretty well! ;-)
To visit the website: http://www.annie50.com/
Sources:
http://www.lapresse.ca/vivre/mode/201006/11/01-4288907-les-cinq-ans-dannie-50.php
http://plus.lapresse.ca/screens/4e7d-e400-519d00fb-9428-6a9fac1c606a%7C_0
Picture credit: http://districtmode.ca/details/designers/15/annie-50
